About Us

Know Us Better

 

ABOUT THE COMPANY

OUR MISSION AND VISION

Pretics Global Pte Ltd was founded in 2012 in a prosperous island nation of Singapore located in South East Asia with its research and development team headquartered in New York City. Our strategy is to collaborate with locals and assist them to bring Pretics out in a manner that is most relevant and beneficial in a localised context.

We hope the widespread use of Pretics as a means of understanding others will effectively avoid conflict, resolve tensions, and bring back the true core values of interpersonal relationships. Ultimately restoring respect, trust, and honor in people, no matter what they do.

In order to achieve our vision, we had so far collaborated with local partners in Singapore, United States of America, Australia, Malaysia, Indonesia, Thailand and Myanmar to bring Pretics to the public. With each local partner using Pretics to value add into their existing service and offerings, we had created a triple-win situation for us all.

And we are not done yet, we are opened to a huge range of collaboration in commercial, public, or non-profits sectors to extend our outreach. If you are interested in partnering up with us, we have elaborate plans that are available to cusomise to your unique vision and requirements. Simply get in touch with us and we will be happy to explore the opporunity with you.

Our Team

A Brief Look

JOSEPH GREEN, Ph.D.

MANAGING DIRECTOR

Dr. Joseph Green is the founder of Pretics with his innovate approach to merge big data predictive technology and consumer psychology. He is also an advocate in using sales and marketing strategies based on consumers’ personalities. He is also known for advising Fortune 500 companies for over thirty years. His modas operandi has always been to put customers first and understand them before crafting any plans.

HO WAN JIN, Ph.D.

PSYCHOLOGY DIRECTOR

Dr. Ho is the founder of the HEAT strategy. A strategy he specifically designed from the ground up to benefit sales professionals, entreprenuers, and network marketers. In fact, those who need to interact with people and get their point across on a day-to-day basis will find it extremely valuable. He is also a proponent in the art of persuasion through understanding personalities.

JACK CHEN, MSc.

STRATEGY PLANNING DIRECTOR, PSYCHOLOGY ADVISOR

Jack is no stranger in running marketing campaigns based on consumer behaviours. Truly believing that data does not lie, he brings out the strengths from bridging big data technology and modern consumer psychology. With his psychology background, you will often hear him cites researches in his solutions as he likes to educate others in the underlying reasons for his proposed solutions.

JENNY NG

BUSINESS DEVELOPMENT DIRECTOR

Jenny is an expert in managing teams of highly effective workforce from various cultures. She understands and has often taken advantage of understanding the personalities of people to unleash their full potentials in professional enviornments. You will often see her using various techniques to motive and inspire people all around her. It is due to her selfless sharing of experiences and methods used that gain lots of praises from others.

BACKGROUND STORY

A SHORT HISTORY

As the world moves into a digital era, more and more people leave digital trails in the digital world. These data, although not indexed by search engines, can be mined to reconstruct entire personalities. Project Aries, a government funded project is created to decipher individuals’ personalities from these data.

Project Aries requires a huge personality dataset for analysis. Big 5 personality assessment is selected as the tool of choice due to its data-driven research. Big 5 assessments are carried out in many different countries to ensure the personalities derived from the algorithm is as accurate as possible.

Fast forward to today, using Project Aries as a cornerstone, we expanded and extended the research to specifically address real-life business applications and decode personalities of individuals. As e-commerce gained traction and starts to get more widespread, corporations discover the values of knowing consumers’ behaviours.

Not only do corporations want to appear where their target market are and how to attract them, they also wanted their sales personnel to know and address how they think and act to increase sales. Decoding consumer behaviours is our expertise and it has wide applications. From sales to marketing to management and beyond.

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