Have you ever met someone who is so smooth in the way they speak and have no problem mesmerising others to do certain tasks for them willingly? It is almost certain that you know of someone who can do it and wondered how do they do it. However, when you asked, they often replied that it is not difficult, yet unable to tell you how exactly they did it, they simply did it intuitively.

The reason most people never learn to profile is because there is a lack of a simple and straightforward system. Most people think learning how to profile is difficult and time consuming, often requiring to spend decades to master it. Therefore most people simply used their intuition when interacting with others. What you really need is a dependable profiling system, especially if you are not someone who is blessed with keen intuitive insights.

The fact is, personality profiling is the science behind this intuition, learning about the traits others possessed will allow you to replicate the success of the people who communicates effectively through scientifically exploiting the trait itself. In fact, technology can be used to aid you in this aspect, especially with a non-written, non-invasive personality profiling tool to profile people can benefit anyone for any type of interactions. Pretics, an algorithmic personality detection system is an easy and accurate system you can tap upon.





In the past, profiling skills were only taught to those with unique professional needs. Such as elite investigators who track down serial killers and terrorists, or those who held senior leadership roles in mega corporations, or the important politicians who need to deal with people on sensitive issues on a daily basis. When it comes to effective communication, you will probably need it regardless of what industry you are working in and what position you may be holding.

For professional purposes, you can use profiling to lead teams, negotiate, sell, deliver presentations, consult clients, diffuse confrontations, educate, direct, hire, develop staff, conduct interviews, and we are just naming a few. You will also find yourself able to work with diverse cultures with more ease and efficiency.

Senior leadership professionals will find profiling useful as they meet a lot of people from across different roles and positions. Being able to profile and convey big-picture themes, vision and bottom-line expectations to them is essential on a day-to-day basis. Management professionals will find it easier to lead diverse personalities and improve interactions while simultaneously reducing unstated biases against certain people. The ability to quickly identify strengths and weaknesses can also help optimise performance as well.

Sales professionals and companies value profiling as it enables them to close more sales, get more referrals, reduce cancellations, establish trust quickly and easily, modify their message to improve customers’ satisfaction and customise their presentations to suit the client they are targeting on.

Law enforcement, security and safety personnel can benefit as well, enabling them to quickly identify and knowing how to confront and diffuse potential threats. They can also decrease the amount of time to collect data and actionable information through precision-based non-hostile confrontational fact-gathering.

Front line professionals, such as human resource professionals, educators, medical professionals and social workers will also appreciate the ability to better communicate with people from other seniority and positions, as well as helping them to recognise how they are perceived so that they can adapt to different environments quickly and easily.

You will benefit in your personal life as well. You can shorten the time required to establish rapport and build relationships. You will be much better at providing encouragement, motivation, and direction to your friends and family. You can reduce conflict, understand more about those who you love and care about, and uniquely respond to their needs. You can also recognise how you are perceived so you can adapt to difficult situations quickly and easily. If you have children, you can also nurture and help them to achieve their potential.





Pretics uses traits as a behavioural indictator. What this means is that traits are the basis of understanding the system. In order to understand traits, the term ‘behaviour’ must first be addressed. The term ‘behaviour’ is used to specify observable actions of an individual, such as the way things are done, the speech, the attire, the non-verbal actions, the tonality and the expression of contents. When a person keeps behaving in a similar manner consistently, a pattern is derived, and this pattern is known as a trait.

You can learn more about traits at the traits section in our learn guide.





Stereotyping states for a fact that a person will act in a certain manner, no matter what the situation, and does not consider personal experiences and personal values.

Types on the other hand, states the tendencies of behaviours. In other words, not everyone from the same type will display all the behaviours in that category. Even in the event that all the behaviours are displayed between individuals of the same type, it is unlikely they will exhibit all the behaviours in the same intensity. We can only derive the possibility or the tendency of a person acting in a certain manner but can never say for sure without considering the individual’s unique personal experience and the situation in question.

Pretics uses traits as a basis for behavioural prediction. Certain traits tend to encourage certain behaviours. Such as an individual with CONVENTIONAL thought process will tend to look for solutions from past experiences as his or her first reaction whereas an individual with UNCONVENTIONAL thought process will tend to think of new and creative solutions for the same problem as his or her first reaction. You should not stereotype any individual in the sense that he or she can only be capable of thinking in a certain manner. Traits reveal tendencies, however, if the situation calls for it, for example, a new solution is required, a CONVENTIONAL indivdual is capable of thinking outside the box as well.

The key is to not brand anyone with a label without considering the situation. If not, you will find it difficult to take advantage of knowing their traits in the first place.





People experience fluctuation in behaviour all the time, especially when shifting from a professional to a private setting. This is most easily seen in the form of attire. When a person is at work, the person dresses professionally, and once the person knocks off, the person changes to a more comfortable set of clothes. Depending on the environment and the situation the person is in, the intensity of their traits will be affected. Similarly, a person who is NON-EXPRESSIVE at work may find it easier to express emotions at home, this is a mere shift in the person’s intensity and not a shift in the person’s trait.

Consider the example with Joe as a manager, Joe’s ASSERTIVE trait will be more intense when he is at work as he is required to direct and coordinate his subordinates as part of his job. However, Joe’s ASSERTIVE trait will be less intense when he knocks off with his co-workers or when he is in a discussion with his superiors. The key is to understand that a person hasn’t changed. He or she just changed the intensity of his or her trait.





It is important to understand that a person’s competency, moral values and natural protective impulse are not able to be taken into context in any personality profiling tool as these factors differ from person-to-person and may be subjected to change in a relative short period of time.

By competency, we meant the understanding of a topic or subject and whether the person will know how to apply it. Such as a person may not know how to drive a car, however, the person can learn how to drive a car in the near future and the competency the person has on the subject had changed.

By moral values, we meant the core values that drive a person on a very fundamental level. Such as from a person’s religion or a fundamental social rule. An example is not to steal or kill, so no matter what you say over a cup of coffee, they will not do it. Sometimes even if the situation allows (e.g., in wartime or time of anarchy), the person will not break his or her fundamental beliefs.

By natural protective impulse, we meant the basic instinct in people. Such as a mother will almost always protect her child no matter what the odds are. It is basic human instinct.

Having mentioned that this is a limitation of any personality profiling tool, it is also unethical to change anyone’s mindset or fundamental beliefs for your own benefits. We hope everyone can be ethical in their use of Pretics profiling system. It is our moral standard, as mentioned, you can’t break this.



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