Choice preference refers to the amount of choices a person judged as reasonable. Whether someone is overwhelmed by options or gives up due to not having enough options is just a line of difference.
They are people who know and able to focus on what they want and reject all others. They tend to focus on autonomy and freedom of choices and treat others’ recommendations as opinions. They tend to enjoy the sense of being in control.
They are people who know what they want but unwilling to reject everything else without inspection. They tend to prefer simplicity, make their choices based on their familiarity and listen to recommendations. They tend to analyze each of their choices.