Communication Style (Expression)

Communication style refers to the manner an individual portrays outward, influenced by the individual’s personal experiences and especially the people close to the individual. It does not limit to the speech, but rather, outward appearance as well. The communication style is further divided into tonality and expression. Expression is classified as either expressive or non-expressive.


They are people who likes to express their own views and share their experiences. They tend to be energetic, outgoing, passionate, dramatic, sensitive, fiery, moody and loud during their communication with others. They prefer interactivity than cold reading.


They are people who likes to keep their views and thoughts to themselves. They tend to be reserved, low profile, private, controlled, quiet, introspective, detailed, and passive during their communication with others. They prefer to work things out without much interaction.


Supercharge Your Soft Skills

As business owners, we are so focused on what we want and how to get them, we often neglected on how we convey what we want. While we all know how helpful it is for us to know the personality of others, not everyone is willing to put in the time and effort to learn a personality profiling skill from scratch.

Fret not, because in this article, you will supercharge your soft skills by gaining more trust and confidence by using the SOFTEN technique. And yes, you guessed it, SOFTEN is an acronym which stands for Smile, Open-posture, Forward-lean, Touch, Eye-contact, and Nod.


A genuine smile is a non-verbal compliment that will induce positive feelings. It broadcasts a positive signal that you are friendly and willing to communicate. That is why when you smile at another person, they will almost always return the smile.

A genuine smile is sincere and it not only pulls the lip corners up, but the muscles around the eyes are contracted as well, producing a characteristic wrinkles around your eyes, whereas a non-genuine, insincere smile only pulls up the lip corners.

So if you want to attract more people to you and have more positive outcomes, smile.



Throughout history, openness had always been associated with truth and honesty. Whether it is taking oaths with an open palm raised up high or the surrender gesture with both hands held up high, open posture show we have nothing to hide.

Adopting an open posture allow others to see you clearly and unobstructed. Often hold one or both of your palms out while you speak. Do not cross your arms or use your hands to cover any part of your face during a conversation.

People prefer to do business with those that are truthful and honest, show them you are.


Forward leaning is a subconscious reflection of interest, reliance and belonging. It gives out an encouragement signal that you are interested and you would like to hear more. By doing so, you allow them to gain confidence by showing that you listen too.

Simply lean forward a little while others speak to induce the positive feelings and you will notice more often than not, they will share additional information with you because you gain their trust and confidence.

Show others that you are willing to listen and learn too.


There are two types of touch, a friendly physical touch and an inspirational emotional touch. The physical touch breaks the distance barrier between two individuals. Most professionals begin with a handshake. The emotional touch bond two individuals together. Conveying a story in a specific manner is often used to achieve this.

A handshake signifies the connection between both parties. Energise your handshake, grip warmly and firmly. Increase your chances to get what you want by using your left hand to lightly touch the elbow of the other party while shaking hands with your right.

Any good communicator will put their point across with a story that triggers high value emotional buttons to touch the hearts and minds of others. The high value emotional buttons triggers primal emotions such as love, compassion, justice, anger, rage, etc.

Go on and tailor your interaction with others better through the principle of touch.



Eye contact is vital in regulating a conversation. Direct eye contact further indicates interest and your willingness to know the other person better. While eye contact can make us appear interested and friendly, it can make us appear aggressive and dishonest as well.

This is due to the place and the length of time that we hold our gaze onto others as we speak. To appear non-threatening and non-aggressive, the safest place to hold your gaze is the triangular area between both the eyes and mouth.

Turn up your charm by varying the place you look to make your gaze more natural.



In most cultures, nodding signifies agreement and is the first sign of a fruitful engagement. Nodding induces a positive feeling that people will get from agreement and co-operation, which in-turn creates a greater likelihood of getting others to agree with you.

Besides signifying agreement, the speed of the nod has additional purpose as well. Use a slow nod to indicate that you are interested and encourage the other party to speak more. Use a quick nod to politely get your turn to speak.

Start to set the stage for agreement and co-operation with nodding.



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